Spineology
Spineology develops the tools of tomorrow.
Spineology is at the cutting edge of minimally invasive spine surgery, prioritizing patient-centered solutions that reduce trauma and improve outcomes. However, their brand needed to better reflect their cutting-edge technology and unique value proposition. Fear Not stepped in to help Spineology rethink its identity, crafting a clearer, more compelling brand narrative that resonated with both surgeons and patients.
"When we reached out to Fear Not, we had no idea the impact they would have on our brand. It all started as a video production that turned into a re-branding and website redesign project. Blake's experience, knowledge, and leadership helped guide us through the process and deliver breakthrough work for the industry."Jon Arndt - Vice President of Marketing, Spineology
The color palette for the Spineology brand had not changed in years. By simply modernizing the color palette and rethinking the use of color on the mark, we were able to update their brand very quickly without a complete redesign.