Fear asks too many questions. Fear is the last one in and the first to leave. Fear trusts focus groups over its gut. Fear makes compromises and concessions and excuses. Fear is easy. Fearlessness is worth it.

If you’ve stopped by an Einstein Bros. Bagels store lately, you may have noticed some changes. The new walls, new features and new creative elements we developed is now an integral part of the Einstein Bros. in-store experience. Our work will soon be applied to all 900 locations across the country.

Borden Cheese taps Fear Not for their new campaign. Kids became the stars of the spots, showcasing the fun that Borden Cheese brings to meals. Directed by Blake Ebel, the campaign features kids delivering unscripted, authentic insights about what makes Borden Cheese a household favorite.

Holiday campaigns are filled with cliches. The same colors, imagery and sayings are found in holiday packaging far and wide. We broke out of those trends with Jollyville—and were delighted to find that Communication Arts felt our celebration of the season was worth celebrating.