Borden Cheese
Kids say the darndest things for Borden Cheese.
In a bold move to shake up the cheese aisle, Fear Not and Borden Cheese unveiled its latest campaign, “BORDEN KIDS.” Directed by Blake Ebel, the campaign features kids delivering unscripted, authentic insights about what makes Borden Cheese a household favorite. Kids have an unfiltered honesty that’s impossible to script or ignore. It's what makes this campaign so powerful—and so breakthrough.
“All the best creative storytelling I have been involved in has been a direct result of Blake. When I needed solutions to help my brands stand out from the category in a relevant, emotional way that fit the brand and tied well to product attributes, he was my first phone call. Blake made the process fun, ensured feedback was always thoughtfully received and responded to, and brought a passion to the brands that matched my own. The result - his work delivered in a way that excited the organization and is resonating with our SVT.”Jenny Mehlman - Sr. Director of Marketing, Dairy Farmers of America
We set out to create something real—no scripts, no rehearsed lines, just kids being kids. By building an atmosphere of trust on set, the kids spoke openly, sharing their thoughts naturally, and let their imaginations run free. This approach allowed us to capture raw, unscripted moments filled with humor, curiosity, and authenticity.
Fear Not efficiently edited and created over 30 social videos from the footage they shot for Borden by strategically planning their shoots with social content in mind.
