Einstein Bros. Bagels
Rebranding an Icon
After becoming Einstein Bros. Bagels agency of record in 2014, we didn’t waste a moment before rebranding the iconic bagel chain from the ground up. A completely reimagined look, photography style, custom font and quirky new voice elevated Einstein Bros. Bagels into a category all its own.
Logo Update
Brown is the new black. It’s the color of baking. It’s the color of bagels. And it’s a perfect complement to the iconic gold of the brand.
Custom Typeface
To carry our unique brand voice we created 4 custom typefaces to become the visual representation of Einstein Bros. Bagels. Named after the "Bros." themselves.
"From our voice, to our photography, to the smallest details, Fear Not has helped re-energize and re-ignite the power of the Einstein Bros. Bagels brand."Teka O'Rourke, VP/Marketing Einstein Noah Restaurant Group
