Urban Peak
Shining a light on Colorado’s homeless youth.
Urban Peak is a Colorado non-profit organization that serves homeless youth across the state with shelter, meals, education and employment programs. Despite Colorado’s growing homeless youth population, Urban Peak’s funding remained flat year over year. We created a campaign to raise awareness and drive donations.
Featuring real people from Urban Peak’s shelters, a print campaign highlights a different youth and their true and sobering experiences of homelessness.
For every young person experiencing homelessness we witness, there’s a story we can’t see. Abuse, addiction, foster care and bullying are just a few of the hardships that force a youth into homelessness. Our video tells the story of one youth’s descent into homelessness and encourages viewers to help change the story.
"Fear Not took intrinsic insights into the challenges homeless youth experience and translated it into campaigns that deeply resonated with our organization’s mission."Joshua Zmroczek, Director of Development & Public Affairs, Urban Peak
As a stark contrast to the luxuries typically found in the bags of average Millennials, we documented the actual items homeless youth rely on to survive as a series of social posts and outdoor executions. To date, Urban Peak has experienced their largest increase in fundraising with brand awareness and social impressions at an all-time high.