New Bagel Toppers
Bagels on Another Level
Bagel toppers was one of the first product innovations Einstein Bros. Bagels had released in years. Our challenge was introducing this new line of products in a manner that was both informative to the four unique flavor offerings, but also memorable and relevant to the Einstein Bros. Bagels brand persona.
Bagel toppers included four unique flavor offerings, so we created four unique icons—each representing a different persona.
Online, the bagel topper personalities came to life with unexpected appearances on the dating app Tinder as well as a Facebook quiz that matched your personality to a specific topper.
"Bagels toppers was one of the biggest product launches in Einstein Bros. Bagels’ history. The Fear Not team didn’t just create a campaign that brought our product to life, they created a campaign that moved the needle for our sales, as well."Alex Sterling, Director of Marketing Einstein Noah Restaurant Group
