ETF Campaign
What goes into the most powerful ETFs in the industry?
In the financial industry, new ETF products are launched at a lightning-fast pace. Many of them are flash in the pan funds with no track record or real numbers behind its performance. We reinforced to financial advisors that PowerShares is a proven, time-tested and innovative leader in ETF investing.
We represented all the powerful thinking that goes into PowerShares ETFs. All the research, all the strategy, all the technology and all the time-tested track records. And we made sure that information was as visually captivating as it was technically compelling.
The campaign resonated strongly with financial advisors with an impressive 86% awareness ranking. In unaided top-of-mind consideration and overall advertising awareness, PowerShares continues to be a powerful force amongst financial advisors across the country.
