Jollyville
Creating a Winter Wonderland
To mark the arrival of the 2015 holiday season, we created a campaign, nay, a place called Jollyville. Jollyville is a happy little winter wonderland. A place where the water flows like coffee and fresh bagels instinctively flock like the lox of Capistrano. We created all the illustrations in house and applied them both inside and outside of the store with a series of unique packaging elements and menu boards.
Jollyville Gift Cards
Jollyville was created to be a staying power, something that could come back every year and bring the emotion of the holidays with a fantastical world. With the help of the public #jollyville became a tag that people could use to celebrate the holidays, no matter who you are.