Worn by A-list celebrities from Jennifer Garner to Oprah, The Lauren Harper Collection is known for its distinct style, priceless gems and meticulous craftsmanship. We were tapped to create a print campaign to introduce the brand to a more everyday consumer. A major challenge was the jewelry's price tag, which can easily run into five figures. Instead of dancing around the price tag subject, we made it the subject. Thus, the "Worth the sacrifice" campaign was born.