Einstein Bros. Stores
Showing the world what Einstein Bros. has in store.
Einstein Bros. Bagels has over 900 locations. The problem was, each store contained different elements from past store redesigns—some of them containing artwork and decor nearly two decades old. It was time for a system-wide redesign.
Using the established brand look and voice, we created a flexible system that offered the ability for stores to mix and match various creative elements over hundreds of unique restaurant configurations.
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Fast-casual restaurants are filled with the same expected photography. We took a fresh-baked twist on in-store artwork with a series of authentic, yet quirky takes on historical photos.
With 24 different bagels being baked in store daily, there’s a lot of flavors to showcase. We did just that and added some personality with a bagel “wall of fame” installation that worked as a secondary ordering menu.
"Fear Not did a beautiful job establishing the Einstein Bros. brand look and voice. Even more impressively, they integrated it into the in-store experience in a way that’s fresh, creative and unexpected."Kerry Coyne, Vice President of Marketing, Einstein Noah Restaurant Group
Fear Not brought a strong design aesthetic to our in-store guest experience, unifying and elevating our restaurant look and feel across point of purchase materials, store-design elements, and packaging – with our sales and guest feedback reflecting the significant improvements the Fear Not team led.