Wynkoop Brewing Co.
Refreshing one of Colorado’s most renowned breweries
How do we refresh one of Colorado’s most iconic brands without ruffling its historic feathers? First you start by sampling a bunch of their amazing beers, then you do a lot of research over those beers, then you get to work on a complete brand overhaul. Yes, beers were involved.
It started with a logo. A bold, urban-inspired mark that reflects the city block it occupies, yet feels unique to the craft brewery category.
We reimagined the interior of the space, from the walls to the pool hall. A brew log of over 300 historic beer recipes, including the first Wynkoop beer ever brewed, became wallpaper for interior walls — celebrating the brewery’s history.
"Fear Not clearly understood the legacy of the Wynkoop brand and did an excellent job at both recognizing that legacy and building upon it in a creative way. I get compliments on the work just about every day."Brooke Salazar, Vice President, Marketing Breckenridge-Wynkoop
Beer Flight Paddle
